Field notes
Growing repeat revenue on Shopify
Practical strategies on lifecycle timing, retention, and turning one-time buyers into predictable revenue.
15 Best Shopify Review Apps (2026): Real Pricing Compared
Compare 15 Shopify review apps by free plan, real cost at 100 to 5,000 orders, photos and video, integrations, and SEO. Find the right fit for your store.
October 27, 2026 · 27 min read
Read article

15 Best Shopify Bundle Apps in 2026
Compare 15 Shopify bundle apps by format, pricing, free plans and inventory behavior, and find the one that fits your store in 2026
October 21, 2026 · 32 min read

Shopify Subscription Apps: How to Choose the Right Fit
Compare 15 Shopify subscription apps, including pricing, transaction fees, customer portals, subscription boxes, migration needs, and renewal costs.
October 18, 2026 · 18 min read

How to Increase Your Cross-Sell Rate: A DTC Guide
A repeat customer who only buys one SKU is a retention risk. How to raise your cross-sell rate with timed, relevant second-product offers, and how to measure it.
October 10, 2026 · 9 min read

Repeat Purchase Rate: How to Get Customers to Reorder
Only about 27% of CPG customers reorder. Learn how to increase your repeat purchase rate with better timing, less reorder friction, and the right next product.
October 5, 2026 · 6 min read

Why Your Reorder Emails Don't Convert (And What to Do Instead)
Most reorder emails lose the customer between the click and the checkout. Why generic links and badly timed sends kill replenishment conversion, and how to fix both.
February 18, 2026 · 10 min read

How to Win Back Lapsing Customers Without Training Discounts
Deep discounts train customers to wait for sales. How Shopify CPG brands recover lapsing customers by catching them early, personalizing the offer, and protecting margin.
January 10, 2026 · 10 min read

The $50K Hidden in Your Repeat Purchase Window
Klaviyo flows are powerful, but generic timing leaves five figures on the table. How Shopify brands use per-customer timing to get more from the flows they already have.
December 2, 2025 · 10 min read

Why Shopify CPG Brands Lose Revenue Between Orders
Most repeat revenue is lost in the gap between orders. Where it goes for Shopify CPG brands, how to size the gap for your store, and what to do about it.
November 15, 2025 · 11 min read
Start earning more
See the revenue you're leaving on the table
Book a 20-minute demo and we'll map what lifecycle timing could earn your Shopify brand — using your own catalog.