Field notes
Growing repeat revenue on Shopify
Practical strategies on lifecycle timing, retention, and turning one-time buyers into predictable revenue.
Why Your Reorder Emails Don't Convert (And What to Do Instead)
Generic cart links kill reorder conversion. Shopify CPG brands are switching to one-tap purchase carts — here's the difference.
February 18, 2026 · 5 min read
Read articleHow to Win Back Lapsing Customers Without Training Discounts
Deep discounts train customers to wait for sales. Here's how Shopify CPG brands recover lapsing customers while protecting margins.
January 10, 2026 · 7 min read
The $50K Hidden in Your Repeat Purchase Window
Klaviyo flows are powerful — but generic timing leaves five figures on the table. Here's how Shopify brands unlock hidden repeat revenue.
December 2, 2025 · 5 min read
Why Shopify CPG Brands Lose Revenue Between Orders
Most repeat revenue is lost in the gap between orders. Here's how much Shopify CPG brands leave on the table — and what to do about it.
November 15, 2025 · 6 min read
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