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Getting Started

Enablement and go-live

What happens during the Cadence enablement call, when your store goes live, and what to expect after launch.

After completing onboarding, there’s one final step before Cadence starts delivering predictions to your marketing platform: store enablement. This is handled by the Cadence team to ensure everything is configured correctly before your first events fire.

The enablement call

During onboarding, you’ll be prompted to book an enablement call with the Cadence team. This is a short session (typically 30 minutes) where the team:

  • Reviews your onboarding progress (integrations connected, ConvertCart configured, flows set up)
  • Confirms your marketing platform flows are listening for Cadence events
  • Answers any questions about configuration
  • Enables your store for live prediction delivery

You can book the call at any point during onboarding — you don’t need to wait for import to finish.

What “store enabled” means

When the Cadence team enables your store:

  1. Predictions begin flowing — Cadence starts sending events to your connected marketing platform(s) at your configured event delivery time
  2. Profile sync activates — Customer profile properties (prefixed with cadence_) are synced to your marketing platform for segmentation
  3. Full app access unlocks — All sections of the Cadence app become available, including Dashboard analytics, prediction analytics, and product analytics
  4. ConvertCart goes live — Cart links in your marketing messages become active
  5. Nudges activate — If configured and the theme embed is enabled, on-site nudges begin showing to logged-in customers

Before enablement, you’ll see the onboarding screen when you open the Cadence app. After enablement, you’ll land on the Dashboard.

What to prepare before the call

To make the most of your enablement call, have the following ready:

  • At least one marketing platform connected in Cadence Integrations
  • At least one flow or automation created in your marketing platform that triggers on the cadence_prediction event (see Sequences)
  • ConvertCart branding configured — logo, colors, and basic copy
  • Product exclusions reviewed — gift cards and samples excluded if applicable

Optional but recommended:

  • Nudges configured with theme embed enabled
  • Subscription platform connected (if applicable)
  • Discount codes configured in ConvertCart settings

After go-live

First 24–48 hours

  • Cadence runs its first full daily cycle with live event delivery
  • Your marketing platform receives events for customers with active predictions
  • Your configured flows begin sending messages
  • Dashboard analytics start populating

First week

  • Monitor your Dashboard for prediction counts, event delivery, and early ConvertCart sessions
  • Check your marketing platform to confirm flows are triggering correctly
  • Review Prediction analytics for per-type performance

Ongoing

  • Predictions recalculate daily — no manual action needed
  • Events deliver at your configured event delivery time
  • Revenue attribution appears in Dashboard and prediction analytics as customers purchase through ConvertCart

What Cadence manages for you

Some aspects of Cadence are configured by the Cadence team, not self-service:

Item Who configures Notes
Store enable/disable Cadence team After enablement call
Prediction tuning Cadence team Optimized per store over time
LiveBlock setup Cadence team Request via support; see LiveBlock
Subscription Management access Cadence team Feature flag enabled per store
Billing plan Cadence team Shopify app billing configured for your store

You don’t need to understand or configure prediction parameters — the Cadence team handles optimization based on your store’s data.

Troubleshooting after go-live

No events appearing in my marketing platform:

  • Confirm your store is enabled (Dashboard should be visible, not onboarding)
  • Check that your marketing platform integration shows “Connected” status
  • Verify you’ve created flows triggered on the cadence_prediction event
  • Events deliver once daily at your configured event delivery time — they won’t appear immediately after enablement

Flows not triggering:

  • Confirm the flow trigger metric/event name is exactly cadence_prediction
  • Check that the flow is set to “Live” (not draft) in your marketing platform
  • See Events and flows for the full event structure

ConvertCart links not working:

  • Ensure ConvertCart branding is saved in settings
  • Links are generated per-prediction — they won’t work until predictions are active for that customer

Where to go next