ConvertCart settings

ConvertCart settings control the appearance, content, and behavior of your ConvertCart pages. Access them at ConvertCart → Settings in the Cadence app.

Settings tabs

ConvertCart settings are organized into six tabs:

Colors

Control the visual appearance of your ConvertCart pages:

Setting	Description
Page background	Background color of the cart page
Header background	Color of the top header bar
Text color	Primary text color
Card background	Background of product cards
Banner color	Promotional banner background
Checkout button	Color of the primary checkout CTA
Notify me button	Color of the back-in-stock notify button
Accent color	Highlights and secondary elements

Use your brand colors for a consistent experience. Changes preview in real-time.

Layout and typography

Control structural and typographic elements:

Setting	Description
Border radius	Corner rounding for cards and buttons
Header branding	Show logo, store name, or both
Logo URL	URL to your store logo image
Logo size	Small, medium, or large
Font family	System default or custom font
Font URL	URL to a custom web font (if using custom font)
Show product images	Display product images on cart cards

Content and behavior

Customize the text customers see on ConvertCart pages. Each cart mode has its own heading, body text, and CTA label:

Cart mode	When it appears
Replenishment	Customer is due to reorder
Cross-sell	Customer is shown a recommended product
Lapse prevention	Customer is at risk of churning
Subscription upsell	Customer is primed to subscribe
Reorder	General reorder experience
Manage	Subscription management (if enabled)

Additional content settings:

• Empty cart message — shown when no products are in the cart
• Subscription option text — label for the subscribe-and-save toggle
• Subscription terms — terms displayed alongside subscription option
• Notify me labels — text for back-in-stock notification buttons

Use placeholders like {product_name} and {first_name} where supported for dynamic personalization.

Recommendations

Control cross-sell product suggestions shown on ConvertCart pages:

Setting	Description
Enable recommendations	Show/hide product suggestions on cart pages
Max recommendations	Maximum number of suggested products (1–10)

Recommendations appear on replenishment and lapse cart pages, suggesting complementary products the customer hasn’t tried.

Offers

Apply Shopify discount codes to ConvertCart purchases by prediction type:

Prediction type	Discount setting
Replenishment	Optional discount code for reorder messages
Cross-sell	Optional discount code for cross-sell messages
Lapse prevention	Optional discount code for win-back messages

Discount codes must already exist in your Shopify admin (Settings → Discounts). Enter the exact code name in ConvertCart settings. The discount is applied automatically when the customer checks out through ConvertCart.

Note: Nudges display the same discount codes configured here (shown in the Offers tab of Nudge settings as read-only).

Tracking

Configure analytics tracking for ConvertCart sessions:

Setting	Description
UTM source	UTM source parameter appended to checkout URLs
UTM medium	UTM medium parameter
UTM campaign	UTM campaign parameter
Custom tracking snippet	Additional tracking code injected on ConvertCart pages

UTM parameters help you track ConvertCart traffic in Google Analytics or other analytics tools.

Best practices

• Match your brand — use the same colors, logo, and fonts as your storefront for a seamless experience
• Keep copy concise — customers are one tap from checkout; don’t over-explain
• Test discount codes — verify codes work in Shopify before adding them to ConvertCart settings
• Use lapse discounts sparingly — a small win-back discount on lapse prevention can boost conversion without training customers to wait for discounts on replenishment

Where to go next

• ConvertCart — how ConvertCart works for customers
• Nudges — on-site widgets that link to ConvertCart
• Dashboard — monitor ConvertCart performance