Glossary

Batch run

The daily automated cycle where Cadence syncs Shopify data, recalculates predictions, delivers events, and syncs profile properties. Runs once per day after your store is enabled.

ConvertCart

Cadence’s branded, login-free cart page on your store’s domain. Every Cadence-powered link (email, SMS, Nudge, LiveBlock) points to a ConvertCart page pre-filled with the relevant product(s). Customers checkout through standard Shopify checkout.

Direct-path attribution

Cadence’s revenue attribution model. Only purchases where the customer clicked a ConvertCart link and completed Shopify checkout count as Cadence-attributed revenue.

Enablement

The process where the Cadence team reviews your setup and enables live prediction delivery for your store. Requires an enablement call after onboarding is complete.

Event

A structured data payload Cadence sends to your marketing platform when a customer has an active prediction. The event name is cadence_prediction and includes properties like prediction_type, product_name, and cart_url.

Event delivery time

The hour (in your store’s timezone) when Cadence sends daily prediction events to your marketing platform(s). Configurable in Settings.

Flow

An automation in your marketing platform (Klaviyo flow, Omnisend automation, Attentive journey, Postscript automation) that triggers when a cadence_prediction event is received and sends the actual email or SMS to the customer.

LiveBlock

A personalized content block Cadence creates for your email campaigns and newsletters. Shows the highest-priority active prediction for each recipient; hidden if no prediction applies. Set up by the Cadence team and deployed to your marketing platform.

Marketing platform

Your email or SMS tool — Klaviyo, Omnisend, Attentive, or Postscript. Cadence sends events to these platforms; they send the actual messages via your configured flows.

Nudge

An on-site widget shown to logged-in Shopify customers who have an active prediction. Appears as a corner widget or center popup on your storefront. Links to ConvertCart when clicked.

Prediction

Cadence’s identification of a revenue moment for a specific customer. Four types: replenishment, lapse prevention, cross-sell, and subscription upsell. Recalculated daily.

Prediction type

The category of a prediction, sent as the prediction_type property on events:

Value	Type
due_to_replenish	Replenishment
about_to_lapse	Lapse prevention
primed_for_cross_sell	Cross-sell
primed_for_subscription	Subscription upsell

Profile properties

Custom fields Cadence syncs to each customer’s profile in your marketing platform, prefixed with cadence_. Used for segmentation, personalization, and LiveBlock. Updated daily.

Profile sync

The daily process where Cadence updates customer profile properties in your connected marketing platform(s). Runs alongside event delivery.

Replenishment

A prediction type indicating a customer is due to reorder a previously purchased product based on their personal buying rhythm.

Sequence

A recommended flow setup in your marketing platform that listens for Cadence events. Sequences are configured by you in your ESP/SMS tool — Cadence provides the event trigger and properties; you design the message.

Store enabled

The state where Cadence actively generates predictions and delivers events. Requires completion of onboarding and an enablement call with the Cadence team.

Subscription Management

An optional Cadence feature that lets existing subscribers manage their subscriptions (skip, pause, swap, cancel with retention offers) through ConvertCart. Must be enabled by the Cadence team.

Subscription platform

Your subscribe-and-save tool — Recharge, Skio, Loop, or Shopify Subscriptions. Only one can be connected at a time. Used for subscription upsell predictions and Subscription Management.

Subscription upsell

A prediction type indicating a repeat one-time buyer is primed to convert to a subscribe-and-save plan. Requires a connected subscription platform.

Theme app embed

A Shopify theme setting that enables Cadence Nudges on your storefront. Must be activated in the Shopify theme editor under App embeds → Cadence Nudges.