Repeat revenue engine for Shopify CPG brands
Cadence analyzes how each customer buys to predict when they are ready to reorder, try another product, subscribe, or at risk of lapsing. It then identifies which channel they are most likely to convert through and automatically triggers the right campaign, so you earn more from the customers you already have.
Ritual Skincare Co.
to maya@· Inbox
Time to restock your Vitamin C Serum
You’re about 4 days out from running low — right on your usual rhythm.
Messages · 9:02 AM
SMSHi Maya — your serum’s about due. Reorder now ↓
rituals.co/r/8f2a
Welcome back, Maya
Your serum’s due — pick up where you left off
Works with your Shopify stack
Shopify
Klaviyo
Recharge
Attentive
Postscript
Omnisend
Skio
LoopThe second-order problem
Your customers already know your brand. They have tried the product. Many of them will eventually need it again.
Yet 73% never place a second order.
Not necessarily because they disliked the product.
They run out and forget to reorder. Your replenishment reminder arrives too early or too late. A loyal customer quietly lapses. A repeat buyer keeps placing one-time orders because nobody asks them to subscribe when they are actually ready.
You have the customers. You have the channels. You have the order history.
What you do not have is a reliable way to know who is ready to buy today.
That is the gap Cadence fills.
First-order cohort
1,240 customers · last 90 days
Second order rate
27%
came back to buy again
73%
never placed a 2nd order
Typical buying window
Product ran out. No timely ask.
Reminder landed too early, too late — or not at all.
Quietly lapsing
Maya R.
Vitamin C Serum · Order 1 only
Jordan K.
Daily Moisturizer · Order 1 only
Asha L.
Night Cream · Order 1 only
Four predictions. One clear objective.
Cadence reads each customer’s buying behavior and answers four revenue questions every day, for every customer you have.
A 30-day product does not mean every customer reorders every 30 days. Cadence learns the buying pattern of each customer and predicts when they are likely to need that specific product again. Reach them when the need is real, not when a generic timer expires.
+28% repeat purchase rate
Traditional win-back flows wait until a customer is already gone. Cadence knows how frequently each customer normally buys. When someone moves beyond their expected reorder window, it identifies the change and gives you an opportunity to bring them back.
$142K recovered revenue
Showing the same bestseller to everyone is not personalization. Cadence uses purchase behavior and product relationships to identify the complementary product each customer is most likely to try next.
+18% average order value
Asking every first-time buyer to subscribe is premature. Waiting too long leaves recurring revenue on the table. Once a customer has established a repeat buying pattern, Cadence identifies when they are ready to move from individual purchases to a subscription.
Every 30 days
Skip or pause anytime
19% one-time → subscriber
How we reach them
Some customers respond to email. Others act on SMS. Some return to your store without clicking either. Cadence works with your existing stack to automatically deliver the right message through the channel most likely to convert, with a one-tap path to purchase.
Ritual Skincare Co.
Time to restock your serum
Your newsletters and flows, perfectly timed
When email is the channel most likely to convert, Cadence triggers your existing email flows the moment a prediction fires and personalizes a block inside any newsletter so every subscriber sees their own offer.
Maya, your Vitamin C Serum is about due. Reorder now →
rituals.co/r/8f2a
Delivered · 9:02 AM
A one-tap text at the moment of intent
Your highest-engagement channel, fired only when a customer is genuinely ready, with a link straight to a pre-filled cart. No generic day-30 blasts.
Time to reorder
Your serum’s running low
A timely nudge while they’re already browsing
If a customer returns to your store without clicking an email or text, Cadence picks up the opportunity with a personalized prompt when their next order is due, turning warm on-site traffic into repeat revenue you were walking past.
ConvertCart
Perfect timing only pays off if buying is effortless. ConvertCart turns any reorder prompt into a one-tap, pre-filled cart — so the moment a customer is ready, there’s nothing standing between them and checkout.
Pre-filled, not a homepage
The cart opens with their usual products already in it — no searching, no rebuilding an order from scratch.
No login, no friction
Customers never sign in or re-enter details. The path from tap to thank-you page is as short as it gets.
Native Shopify checkout
Purchases complete on your secure Shopify checkout — the one customers already trust and that already converts.
One link, every channel
The same one-tap cart works from email, SMS, and on-site nudges, so buying intent never leaks away.
Your reorder
Ready to checkout
2 items · $86.00
Vitamin C Serum
Qty 1 · $48
Daily Moisturizer
Qty 1 · $38
Secure Shopify checkout
The outcome
Shopify CPG brands using Cadence measure the lift where it matters — in repeat orders, recovered customers, and subscriptions.
+28%
Repeat purchase rate
Average lift for CPG brands using replenishment timing
$142K
Recovered revenue
From customers about to churn permanently
19%
Subscriber conversion
One-time buyers converted to subscriptions
Proof
Know exactly what Cadence earned you — dollars recovered, repeat rate lifted, subscriptions gained. Attributed to each moment. Not guesses, not vanity metrics.
Your Cadence ROI
Revenue attributed to lifecycle moments
Revenue attributed
$231,400
+34% vs last quarter
Repeat purchase rate
+28%
vs pre-Cadence baseline
Recovered from lapse
$142K
47 customers saved
Revenue by moment
In their words
“Cadence added $89K in repeat revenue in our first quarter — without increasing our email send volume or discounting deeper.”
Sarah Chen
Head of Retention, Ritual Skincare Co.
“Our repeat purchase rate climbed 28% in six months. The difference was timing — reaching customers when they actually needed to reorder.”
Marcus Webb
Ecommerce Director, Peak Nutrition
“We recovered $142K from customers we would have lost forever. The win-back flows paid for Cadence in the first month.”
Elena Rodriguez
VP Marketing, Hearth & Harvest
“Subscription revenue grew 34% after Cadence started identifying which one-time buyers were ready to subscribe.”
James Okonkwo
Growth Lead, Glow Ritual
Start earning more
Book a 20-minute demo and we'll map what lifecycle timing could earn your Shopify brand — using your own catalog.